Supervised the creative development and production of hundreds of pieces of digital and traditional marketing collateral in both the public and private sector.
Defined the brand identity (including creating the “The College of Possibilities” tagline) for Baruch College’s 4,500-student Continuing and Professional Studies (CAPS) division, increasing revenue by 15% in one year.
Devised a successful marketing campaign to make Baruch College’s CAPS division the leading City University of New York recipient of grant money from the Obama Administration’s National Emergency Grant funding for career education of displaced financial services workers in New York.
Led marketing teams of up to 23 people; managed annual marketing budgets of over $3.5 million.
Recipient of eight career-spanning marketing and advertising awards, including an Eastern Region ADDY.
Implemented an aggressive digital and social media strategy at CAPS, quadrupling internet presence and driving an increase in successful enrollments stemming from digital media sources.
Co-founded and ran a successful communications consultancy which provided presentation skills coaching to managers and executives at major clients such as Exxon, AT&T, Marsh and McLennan, S.G. Warburg and Dow Jones, among others.
Developed and instructed six different courses in management communications (creating the curriculum for each) over 10 years as an adjunct professor in the graduate division of New York University’s Stern School of Business and Courant Institute of Mathematical Sciences.
Write and edit content for websites, e-blasts, blogs, videos, brochures, and advertising for selected clients—ranging from a world-renowned plastic surgeon to an alternative divorce law office —congruent with defined brand strategies
Collaborate with studio principal to develop client marketing proposals.
Contribute studio marketing initiatives.
Campaign Communications Coordinator/Organizer
United Auto Workers, Technical, Office and Professionals Division
NYC and Michigan 2004 — 2007
Created and executed publicity campaigns to build support for contract negotiations at higher education institutions.
Adjunct Professor in Management Communications
Stern School of Business, New York University
NYC 1993 — 2003
Developed and instructed six graduate level courses in Management Communications, Presentation Skills and Business Writing reaching over 600 students including employees of every financial service provider, packaged goods corporation and consulting firm in New York City.
1987 — 1990
Promotion Project Manager
1982 — 1987
Newsday and New York Newsday (then a Times-Mirror property and the ninth largest daily newspaper in America), Long Island, NY
Provided creative direction and supervised 23 artists and writers to promote Newsday using the full spectrum of print, outdoor, and broadcast media.
Implemented multimedia campaigns to boost home delivery, introduce columns, launch new products, highlight editorial features, and support space sales in 15+ special advertising sections each year.
Managed a $3.5 million annual budget.
New York University, Leonard N. Stern School of Business — NYC
M.B.A. in Marketing and Management (Beta Sigma Gamma Honor Society)
Cornell University — Ithaca, New York
B.A. in English, cum laude
CONTINUING PROFESSIONAL EDUCATION
Direct Marketing Institute — NYC
Certificate in Direct Marketing Baruch College — NYC
Project management, Integrated Marketing, Adobe Photoshop CS6
Women in Communications, Inc., NYC Professional Chapter
National Association of Professional Women (NAPW), NYC Chapter
Continuing Education Association of New York (CEANY)
AWARDS & APPOINTMENTS
Recipient of eight career-spanning marketing and advertising awards, including an Eastern Region ADDY
Board Member, National Association of Professional Women, NYC Local Chapter
Board Member, The Women’s Educational and Counseling Center of SUNY Farmingdale
Member, Communications Task Force of the New York State Mentoring Program
Armed with an Ivy degree in honors English and a marketing MBA from NYU, I’ve marketed scholarly books, daily newspapers, progressive causes, and higher education— interspersed with communications coaching, cosmetic sales, and freelance and agency copywriting.
Copywriter | Marketer
"consider yourself BRANDED"
NYC 2013 — Present
Each term, the CAPS division ran nearly 1,000 classes, seminars, and professional certificate programs in 30 different subject areas designed for working (and job-seeking) adults throughout the Greater New York Metropolitan Area. Hence, I tagged it "The College of Possibilities," and created themes emphasizing the diverse offerings and the wide-ranging professional objectives of the student body over the five years of my tenure. I developed and implemented all marketing initiatives to increase the division's competitive advantage, increase enrollment and referrals and create and enhance its image. Furthermore, I wrote, produced and placed all online, print, transit and broadcast advertising, created and ran events, and managed all enrollment, outreach and marketing personnel and functions.
RELEVANT PROFESSIONAL EXPERIENCE
Wrote, placed, and managed production of all online, print, transit and broadcast marketing materials including three course catalogs each year (print run 100,000, 44-page booklets).
Created, executed and tracked at least 20 successful promotional and advertising campaigns launching new or expanded divisional offerings over five years including entrepreneurship, real estate, international trade, Jewish studies, corporate training, weekend intensives, seminar series.
Managed marketing budget averaging $300,000 annually.
Contracted and managed all external vendors including media, freelance designers, printers, mailing houses and others.
Initiated and pursued internal partnerships and external visibility campaigns to invigorate lead generation
Conceived and produced all supportive literature and exhibit materials, tracking and follow-up procedures for international recruitment efforts in Brazil, Turkey, Vietnam, Korea, Indonesia, and Saudi Arabia.
Recruited, trained, and oversaw the six-member enrollment team at CAPS, directing all customer service initiatives, delivery of registration and advisement services (including face-to-face interactions with 100+ students and prospects daily), and streamlining policies and administrative processes.
Director, Marketing and Communications
Baruch College- Continuing & Professional Studies (CAPS)
NYC 2009 — 2014 (5 years 5 months)
Program Coordinator, Test Preparation & Business Communication
2007 — 2009
Oversaw the operation of close to 100 classes each year to maximize efficiency and student retention.
Proposed and executed lead generation and value-added programs to increase enrollment and encourage referrals resulting in a 50% increase in enrollment over two years.